Tuesday 8 December 2015

The Viral Startup: A Guide to Designing Viral Loops

If you’re interested in what it takes to grow a business from 10 users to 10 million, you should check out this collection of Andrew Chen’s most compelling writings on viral marketing. You’ll learn how to conduct awesome A/B tests and how to find out exactly what your customers truly want from your product.




This book covers most aspects of product creation and distribution. The book addresses all these topics from both engineering and business perspectives. Authors shoot straight to the point extremely well.

It's interesting to follow along the series of blog articles. The embedded links may be the best part of the book as they share the author's core research well.

Many product developers dont like the concept of a simple MVP. After reading this book, you will get a clear picture and better alternatives to MVP which are in the same category but look more logical and acceptable.

The author discusses numerous great ideas and alternatives for software product development from the point of view of marketing and then leaves you to decide what path you want to follow with links to useful blog articles. One needs to read this book several times to digest the wealth of information that it presents.