You loose or win half the game the day you register your domain name. If you are a professional blogger, affiliate marketer, or business owner. Your selection of the domain name for your business is one of the most critical activities.
Lets understand why domain name selection so critical by analyzing some real time live examples.
Domain names have to convey the nature of your business. Let me give you some examples here.
1. Digitaldeepak.com: This name indicates that the website contains information about digital components. This Name is catchy and interesting. Easy to remember and short too.
2. digitalmarketinginstitute.com: This domain name indicates this website is all about digital marketing concepts. Although the domain name is long, but it is implying the nature of the business being offered. This name is transparent. Long names have the risk of loosing out because of spelling errors made by users.
3. digitalvidya.com: This domain name yet again is about learning digital marketing. This name is short and catchy, and India(Location Specific). "Vidya = Knowledge" in several local langauages in India. If you have a local business and local audience, then using geographically specific phrases in domain name is a excellent choice. If your audience is global, then you may not want to choose, country, region and language specific domain names.
4. onlinemarketinginstitute.org: This domain name is transparent and global yet long. But the keyword "onlinemarketing" has pretty strong search volume. 5 Million per month is a massive volume.
You should try to get this kind of domainname, even if it means you have to buy the domain name from some one else for a little extra premium price.
5. Extensions you use in your domain name have a significant impact too. For years .com has been the preferred extension. It still brings lot more traffic to a website. Let me show you the differnce.
As seen in the above picture, a .com extension is getting about 60M search volume.
Same name with a .in extension is getting about 40 M Search Volume. Extensions have a definite impact too.
6. Since extensions make a differnce, and probably bring you a lot of traffic too as seen in the example above, it is a good idea to register your domain name with all the possible extensions like .net, .org, .co.in, etc. If you do not have enough funds, you could ignore this suggestion and just start with one extension.
7. Ensure you take care of copyright and trademark related issues when selecting and registering a domain name for your business. If someone is running a business by the name of "light shoes". If he has registered the trademark by "lightshoes", then you may not buy a domain name like lightshoes.com, lightshoes.org, lightshoes.in, lyteshoes.com, lightshooz.com or any other closely similar variants. Incase of a conflict or legal action you may loose all of these domain names to the first owner of the trademark. Read more about how to protect yourself from trademark infringement by Nolo.
Domain name is an extremely essential component of your digital marketing strategy. A short, easy to remember name is a massive asset. One word or two word name is great. Domain names should imply the nature of business, service and content underneath. Names should be easy to understand for target audience. You shouldn't use country specific, linguistically rich power phrases if you are targeting global audience. Ensure there is enough search volume and the volume is trending upwards. Select the right extension, and protect yourself from Trademark infringement related issues.
Thank you for reading this post. I hope it helps you. Please consider sharing it with others. It will help others and me too. Let me close the post wishing you the very best in all your endeavors.
Lets understand why domain name selection so critical by analyzing some real time live examples.
Domain names have to convey the nature of your business. Let me give you some examples here.
1. Digitaldeepak.com: This name indicates that the website contains information about digital components. This Name is catchy and interesting. Easy to remember and short too.
2. digitalmarketinginstitute.com: This domain name indicates this website is all about digital marketing concepts. Although the domain name is long, but it is implying the nature of the business being offered. This name is transparent. Long names have the risk of loosing out because of spelling errors made by users.
3. digitalvidya.com: This domain name yet again is about learning digital marketing. This name is short and catchy, and India(Location Specific). "Vidya = Knowledge" in several local langauages in India. If you have a local business and local audience, then using geographically specific phrases in domain name is a excellent choice. If your audience is global, then you may not want to choose, country, region and language specific domain names.
4. onlinemarketinginstitute.org: This domain name is transparent and global yet long. But the keyword "onlinemarketing" has pretty strong search volume. 5 Million per month is a massive volume.
You should try to get this kind of domainname, even if it means you have to buy the domain name from some one else for a little extra premium price.
5. Extensions you use in your domain name have a significant impact too. For years .com has been the preferred extension. It still brings lot more traffic to a website. Let me show you the differnce.
As seen in the above picture, a .com extension is getting about 60M search volume.
Same name with a .in extension is getting about 40 M Search Volume. Extensions have a definite impact too.
6. Since extensions make a differnce, and probably bring you a lot of traffic too as seen in the example above, it is a good idea to register your domain name with all the possible extensions like .net, .org, .co.in, etc. If you do not have enough funds, you could ignore this suggestion and just start with one extension.
7. Ensure you take care of copyright and trademark related issues when selecting and registering a domain name for your business. If someone is running a business by the name of "light shoes". If he has registered the trademark by "lightshoes", then you may not buy a domain name like lightshoes.com, lightshoes.org, lightshoes.in, lyteshoes.com, lightshooz.com or any other closely similar variants. Incase of a conflict or legal action you may loose all of these domain names to the first owner of the trademark. Read more about how to protect yourself from trademark infringement by Nolo.
Domain name is an extremely essential component of your digital marketing strategy. A short, easy to remember name is a massive asset. One word or two word name is great. Domain names should imply the nature of business, service and content underneath. Names should be easy to understand for target audience. You shouldn't use country specific, linguistically rich power phrases if you are targeting global audience. Ensure there is enough search volume and the volume is trending upwards. Select the right extension, and protect yourself from Trademark infringement related issues.
Thank you for reading this post. I hope it helps you. Please consider sharing it with others. It will help others and me too. Let me close the post wishing you the very best in all your endeavors.
