7 Tips for a successful Domain Name Selection.

You loose or win half the game the day you register your domain name. If you are a professional blogger, affiliate marketer, or business owner. Your selection of the domain name for your business is one of the most critical activities.

Lets understand why domain name selection so critical by analyzing some real time live examples.
Domain names have to convey the nature of your business. Let me give you some examples here.

1. Digitaldeepak.com: This name indicates that the website contains information about digital components. This Name is catchy and interesting. Easy to remember and short too.

2. digitalmarketinginstitute.com: This domain name indicates this website is all about digital marketing concepts. Although the domain name is long, but it is implying the nature of the business being offered. This name is transparent. Long names have the risk of loosing out because of spelling errors made by users.

3. digitalvidya.com: This domain name yet again is about learning digital marketing. This name is short and catchy, and India(Location Specific). "Vidya = Knowledge" in several local langauages in India. If you have a local business and local audience, then using geographically specific phrases in domain name is a excellent choice. If your audience is global, then you may not want to choose, country, region and language specific domain names.

4. onlinemarketinginstitute.org: This domain name is transparent and global yet long. But the keyword "onlinemarketing" has pretty strong search volume. 5 Million per month is a massive volume.

You should try to get this kind of domainname, even if it means you have to buy the domain name from some one else for a little extra premium price.

5. Extensions you use in your domain name have a significant impact too. For years .com has been the preferred extension. It still brings lot more traffic to a website. Let me show you the differnce.

As seen in the above picture, a .com extension is getting about 60M search volume.

Same name with a .in extension is getting about 40 M Search Volume. Extensions have a definite impact too.

6. Since extensions make a differnce, and probably bring you a lot of traffic too as seen in the example above, it is a good idea to register your domain name with all the possible extensions like .net, .org, .co.in, etc. If you do not have enough funds, you could ignore this suggestion and just start with one extension.

7. Ensure you take care of copyright and trademark related issues when selecting and registering a domain name for your business. If someone is running a business by the name of "light shoes". If he has registered the trademark by "lightshoes", then you may not buy a domain name like lightshoes.com, lightshoes.org, lightshoes.in, lyteshoes.com, lightshooz.com or any other closely similar variants. Incase of a conflict or legal action you may loose all of these domain names to the first owner of the trademark. Read more about how to protect yourself from trademark infringement by Nolo.

Domain name is an extremely essential component of your digital marketing strategy. A short, easy to remember name is a massive asset. One word or two word name is great. Domain names should imply the nature of business, service and content underneath. Names should be easy to understand for target audience. You shouldn't use country specific, linguistically rich power phrases if you are targeting global audience. Ensure there is enough search volume and the volume is trending upwards. Select the right extension, and protect yourself from Trademark infringement related issues.


Thank you for reading this post. I hope it helps you. Please consider sharing it with others. It will help others and me too. Let me close the post wishing you the very best in all your endeavors.

Page rank in digital marketing for Entrepreneurs is so famous ! But Why ?

Page rank was named after Larry Page who is one of the Google Founders.

Page rank is an algorithm used by Google to rank your webpages. It is not the only algorithm used by google, but was the first algorithm used by the company, and it is still one of important algorithms used by them.

Page rank ranges from Zero to Ten. Most popular web pages have a ranking of 10 where as the least popular web pages have a page rank of Zero.

Page rank is an indication of the popularity of the page, however it doesn't really mean it gets high SERP (search engine results page) rank. There are another 200 factors along with page rank that decides SERP rank of your web page.

Page rank is really all about your link on others page. The more the links the better is the page rank. If it is closely related pages then its all the more better. If your link goes to authority pages like CNN etc, then your authority and page rank improves by many times. This is exactly why you should consider guest blogging so that you could leave link to your page on others blog. You should focus on guest blogging on relative blogs so that the quality and quantity of the links to your web page is great and hence your page rank is high.

To get a high page rank, guest blogging is a good choice; apart from guest blogging the other best option is social media. When you share a link to your web page on social media, you actually create one vote supporting your web page. I know that there are 91 Social Media sites. By sharing your link on these 91 Social media sites, you create 91 votes. Getting 91 links to your webpage is a great boost to your page rank.

I have a community, and we share each others posts. My previous post about starting digital marketing got about 38 Shares from my community. Which means another 38 Links to my post. This way I am not getting social traffic and but also high page rank to my posts.

All entrepreneurs, and startups know how important is a directory. If its a google directory then its the most important thing. Google directory lists pages based on Page Rank. If your page rank is not as good as your competitors page rank, then you know what it means. So try and get a good page rank. There are easy ways to do it, and these easy ways can be found written in Books available on Amazon.

I need to bring your attention back to the fact that Page rank is important but is not the only metric used to get your pages to the first page of Google Search there are 200 Other metrics.

Lets assume you get a link to your page from a page whose page rank is 10. What does it mean, it means your page rank increases by many folds. This is fantastic. But what happens to the page rank of the page which is putting your link on their page? You may not know but their Page rank goes down. This is the reason why many people wouldn't let a link from your page, if your page rank is low.

Now I am sure you understand how significant it is to understand the entire dynamics of page rank. The quickest way to get the entire view of Page rank is to read a couple of books on page rank. I suggest you begin with the book " Googles page rank and beyond "

How to START building a business empire with Digital Marketing

Let Others lead small lives, not you!! Digital Marketing is set to change the course of your life and business, easy and quick, If you are open to learn.

A lot of people ask me, if they were to pursue Digital Marketing, should they focus on Social Media Marketing or SEO. My answer is never the same it changes every time. It depends on the context and several other factors, but the guiding principle behind it is as mentioned below.

I prefer to use Social Media to create demand, while I will use SEO intensively for demand fulfillment.

I will use Social Media Marketing (Either Paid or Organic) Exclusively for creating awareness about my existence. I will use it to create social eminence, and authority in my loved niche.  I will start with one platform, may be Twitter, by answering questions in my specific niche and in a limited geographical area. I am not expecting any sales or leads at this stage. All that I am doing is creating a fantastic image.

I will use SEO or SEM (Search Engine Marketing) exclusively for order fulfillment. People who learn about me and my products on social media, will start thinking, discussing and talking about the things I have put in their mind through my answers and my post on social media. They are getting closer to the buying curve of the cycle. They will search exactly for the same  keywords in google that I have seeded in their minds. I can then do a paid search engine marketing for the most accurate profitable keywords.

Now the next natural question I get during my conversations is, is this the standard approach everyone has? I tell them, most people don't have any approach at all. Most people who are new to Digital Marketing, should take this approach. This approach works best, if you start marketing quite early, far ahead of the release of your MVP.

If you are a pretty large MNC, If you have deep pockets, then of-course you could take a multi pronged approach across all social and digital media. Large Companies want to be everywhere and bag all the opportunities. They dont want to allow leakage of opportunities in any of their territories. But as a startup or small business your goal is different so you need to have a different approach and not the same as your larger brothers.

Social Media Marketing is relatively easy. I have about 1K followers on Twitter and a small community on Triberr. I get about 300 Visitors per day to this blog exclusively from Twitter. I dont apply any search engine optimization neither any paid marketing.

Achieving a similar objective exclusively Via SEO is a little difficult and little expensive too. However SEO Traffic is highly targeted, and often sitting with their wallet out to buy the product. If you learn the Science of SEO, you will stand to make windfall gains pretty quick. My suggestion is learn and understand about SEO. I suggest you read SEO 2016 by Adam Clarke. This 182 Page book is the number one best seller on Amazon. Wishing you all the best in your Digital Marketing Efforts.

Incredible Book about The Industries of the Future

Leading innovation expert Alec Ross explains what’s next for the world: the advances and stumbling blocks that will emerge in the next ten years, and how we can navigate them.

While Alec Ross was working as Senior Advisor for Innovation to the Secretary of State, he traveled to forty-one countries, exploring the latest advances coming out of every continent. From startup hubs in Kenya to R&D labs in South Korea, Ross has seen what the future holds.

Alec Ross traveled the world with the remit of cataloging the best examples of innovation the human race has to offer. At the same time it has also left him with a concern that the rate of change could leave many behind.

But the people who have the most to lose from those changes are often the ones who get the least warning. That, says Ross, was his motivation for writing The Industries of the Future, which looks at six of the biggest waves of change about to hit the world.

The book will walk you through several subjects and fields. Ross breezes through various fields, from cyber-security to financial technology via big data, robotics and genomics –highlighting the potential for disruption they all bring. In contrast to others who focus on one topic, he often takes a more measured, realistic approach towards the effects they’ll have.

In The Industries of the Future, Ross shows us what changes are coming in the next ten years, highlighting the best opportunities for progress and explaining why countries succeed or fail. He highlights the specific fields that will most shape our economic future, including robotics, cyber-security, the commercialization of genomics, the next step for big data, and the coming impact of digital technology on markets.

In this book The industries of the future, Ross tries to answer toughest questions like how will we adapt to the changing nature of work? How can the world’s rising nations create their own innovation hotspots like Silicon Valley? And what can today’s parents do to prepare their children for tomorrow?

The Industries of the Future very nicely blends economic analysis, and insights from leaders from tech to defense and several other fields and lets you know how global sweeping trends are shaping the present and future. This is an essential book for understanding how the world works—now and tomorrow—and a must-read for business people in every sector, from every country.

“A fascinating vision of the future of industry. The Industries of the Future reads like a portable TED conference at which you have been seated next to the smartest guy in the room. The book is filled with glimpses of cutting-edge biotech research, statecraft, and entrepreneurship. Ross writes engagingly, and the book should be compelling whether you follow these fields closely or you still think of Honda as a car rather than a robotics company.”
—Forbes

“How can we prepare our children—and ourselves—to succeed in a world of robotics, globalization, and digitally driven markets? In this valuable book, Alec Ross analyzes what it will take to survive and even thrive. The future is already hitting us, and Ross shows how it can be exciting rather than frightening.”
—Walter Isaacson, author of Steve Jobs and The Innovators

This best selling book shows how most founders hurt their own startups

Startup companies are most likely to fail due to personal disagreements within their management teams. Choices such as whether to co-found, how to split equity, and whom to hire as the first employees often have drastic effects on the long-run vitality of a startup.

Harvard Business School professor Noam Wasserman says if entrepreneurship is a battle, most casualties stem from self-inflicted wounds. Within high-potential start-ups, nearly two-thirds of failures are caused by the founders’ decisions about the people they involve.  First-time founders lack a roadmap and understandably rely on their “heart” - on gut, intuition, and rules of thumb.  In fact, three out of four venture-capital funded start-ups fail.

Wasserman’s book draws upon statistics and narratives he gathered from nearly 10,000 founders of technology and life sciences startups in the U.S. over the past 12 years. He tracks the individual experiences of founders as models of the early mistakes that he cautions future startups to avoid.
Among other dilemmas, Wasserman’s book also studies the trade-off faced by many founders between maintaining control and promoting growth of the enterprise.

Just days after the book’s publication, it was the bestselling management book on Amazon.com.

“The Founders’ Dilemmas” is based on a course of the same name that Wasserman has taught at the Business School since 2009. The class was named one of the top 10 entrepreneurship courses in the country by Inc. Magazine in 2011.

"Wasserman's book is on track to take as lofty a position in the entrepreneurial literature as HBS's Clayton Christensen's The Innovator's Dilemma did in the field of technological change."--Peter Cohan, Forbes

"This book provides the rare combination of practical advice and scholarly research. It gets to the heart of the people issues that can bedevil every, and I do mean every, startup. Issues such as founder motivations, equity splits, and equity control can make or break a company. I guarantee that the price of this book is approximately one-thousandth of what you'll pay lawyers to clean up your mess if you don't read it."--Guy Kawasaki

Former Apple CEO John Sculley says this is the one book every entrepreneur should read in 2016 - Zero to One

John Sculley says "Zero to One" is an essential read for the entrepreneurs of the future.

John Sculley, the former president of Pepsi and ex-CEO of Apple, says it's a great time to be an entrepreneur. 

He writes in his new book, "Moonshot!" that the four game-changing technologies of today — cloud computing, wireless sensors, Big Data, and mobile devices — are cheap and readily available to all entrepreneurs who want to think up new ways to use them to solve consumer problems, so now is "the perfect time to build a billion-dollar business."

But before you launch your career as a tech entrepreneur, Sculley suggests picking up a copy of "Zero to One." This New York Times bestseller by PayPal cofounder Peter Thiel is his number one book recommendation for techies trying to make it big.

The book's title refers to the transition from nothing to something when you create a new, ground-breaking business, rather than just a competing business."Tomorrow's champions will not win by competing ruthlessly in today's marketplace," says the book's summary. "They will escape competition altogether, because their businesses will be unique." 

Sculley, who is currently invested in a number of tech startups and sits on the board of 15 different companies, says this book is important for two reasons: first, because it focuses on how you can harness technology to build a business of the future; and second, because it enforces the importance of knowing what you're doing before you dive into a startup.

"You've got to think through, 'Why am I trying to build this business? What's in it for anybody?'" he advises. 

Sculley says aspiring entrepreneurs should also read his new book, "Moonshot!" because it focuses more on the consumer, while Thiel's book focuses more on technology.

Both are essential, he says. "The real differentiation in any business may initially be technology, but ultimately it's going to be the domain expertise that you have — the ability to do something with that technology to solve a really big customer problem," Sculley explains.