Is digital
marketing not working for you? Aren’t you getting good traffic to your website?
Check the Domain Authority of your website using MOZ
Pro Open Site Exprlorer you might very well find the reasons why you are
not getting enough traffic to your Webstie/Blog.
Domain
authority of a website ranges from One to Hundred, where one is the worst and
anything above one is better than that.
Domain
Authority for my blog is 66, I feel this is a pretty good score. But this is
never going to be steady, it keeps changing. It changes every two weeks as of
now. The frequency might change going forward. MOZ has to decide about the
frequency and the factors it considers while publishing Domain Authority of a
website.
Let me help
you with 16 points to help you understand Domain Authority and Increase your DA
score significantly. These 16 Tips will ensure you are getting a good return on
your Digital Marketing Investments.
1.
Domain
Authority is measured for a website/blog and not for individual pages.
Individual pages within a blog might have different page authority, but the
domain authority for the entire blog is one number. Which means when your
website is new and has very few pages/posts. It’s easy to increase the DA
sporadically just by adding one more post.
2.
Domain
Authority is a number that is arrived based on a logarithmic process. It zooms
from 10 to 40 pretty quick, however it crawls when moving from 70-80. This is a
good news, if your DA is low, you could move up quick and fast. This is a quick
win and a big boost for your team and sponsors.
3.
While
SEO is based on two hundred parameters, DA is based on just 40 parameters. Isn’t
it nice? If you are doing really well on DA, it means you have mastered and
covered 40 important SEO parameters. One metric implies you are doing good on
40 other parameters. Imagine how easy it is now to track, measure and improve.
Thanks to MOZ for making our lives easier.
4.
A
good quality content, wins you major part of DA battle. Quality content is
useful in many ways for several metrics. Hence it naturally gets a fair
weightage in DA ranking too. Awesome content in this context for a High DA
score, is something that is engaging, long enough (probably epic is better),
should have relevant links pointing to trustworthy sites.
5.
A
site with a High DA ranks very well in search engines and brings in tons of
traffic, but it’s got to be really focused on a specific subject; Like my blog
which is focused on Digital Marketing for entrepreneurs, bloggers, affiliate
marketers and anyone who wants to bring a lot of traffic to their website.
6.
Social
Mentions about your site is giving a massive boost to DA score. My blog
U2-review gets more than 80 percent of the traffic from Social Media, probably
that is the reason it’s got a high DA score. So make sure your posts reach
social media from yourself and several others.
7.
Link
your posts really well. Try and ensure all your posts are linked, they also
have hyperlinks to pages like, about us,
contact us, link to home page etc on all posts. Internal linking of all the
posts brings you a massive win.
8.
External
linking is also essential. Your posts should point to external sites, those
sites should be trustworthy. Links on your site shouldn’t point to same and
very few sites, they should point to a real diverse set of sites. This
diversity of links is a key signal, that let’s google and other search engines
to rank you high on DA.
9.
Age
of the domain name impacts domain authority, but this is a little
uncontrollable factor. If your site is not as old as your competitors site,
then you can’t really do nothing about it. So don’t worry about the age factor.
Just ignore this factor and focus on others.
10. One
of the easiest things to improve on anything is to monitor it. In the MIS WORLD
it’s a thumb rule that if you start reporting on something, that thing improves
sporadically. So is the case with DA. If you monitor it constantly and mark the
scores, it is bound to improve.
11. While
you have to link to others blogs, you also need to ensure lot of other websites
link to your site. One of the easy way to achieve this is doing guest blogging and ensuring you put a
link to your blog. Guest blogging
has its own set of benefits in terms of traffic etc. It also gives you a good
benefit for your domain authority.
12.
Like
Google page rank, Alexa Rank, Domain Authority is a ranking metric built by
Moz. They have taken certain metrics and built a algorithm. It’s basically a
data science product. Any company that has data scientists can come up with
such algorithms and metrics for anything and everything under the sun. If you
have enough time you can worry about all such algorithms and ranking metrics.
Otherwise just focus on a specific few. Domain Authority by Moz is a good
metric to focus on.
13. Link
profile is a big piece of work in building blogs and sites with high domain
authority. We need to have a lot more inbound links than outbound links. This
is automatically achieved if you care to write good quality content. Others
will automatically start putting your link on their blogs and sites.
14.
Link
profile is great but link velocity is also very important to worry about. If
you happen to put too many links inbound or outbound or both, there are chances
that google punishes your website. If the quality of your content is really
good then you will get a lot of inbound links. These are the kind of things
that can drive your link velocity and put you at the risk of getting punished
by Google. But that’s ok, as long as it is natural and happening by itself you shouldn’t
really worry about it.
15.
Page
rank is not being published anymore by Google. In the absence of Page rank, what
is your other option. I am opting in for Domain Authority. I like domain
authority because its difficult to tweak. It’s easier to apply some tweaks and
score well on individual pages, but not on an entire domain.
16. Returning
visitors give you a good DA score. Yes you are right if you have a good number
of visitors who come back to your site quite often you get a pretty good DA
score. Now you know why Facebook has got a DA of 100. Your email subscribers list
is the number one tool that is going to help you achieve good DA score through
returning visitors.
I hope I was able to help you. Consider
sharing this post with your network. Here is the benefit of sharing this post
with your network. As Their website Domain Authority will go up, yours too will
go up as both of you will give link to each other’s site.
