Saturday 20 February 2016

Page rank in digital marketing for Entrepreneurs is so famous ! But Why ?


Page rank was named after Larry Page who is one of the Google Founders.

Page rank is an algorithm used by Google to rank your webpages. It is not the only algorithm used by google, but was the first algorithm used by the company, and it is still one of important algorithms used by them.

Page rank ranges from Zero to Ten. Most popular web pages have a ranking of 10 where as the least popular web pages have a page rank of Zero.

Page rank is an indication of the popularity of the page, however it doesn't really mean it gets high SERP (search engine results page) rank. There are another 200 factors along with page rank that decides SERP rank of your web page.

Page rank is really all about your link on others page. The more the links the better is the page rank. If it is closely related pages then its all the more better. If your link goes to authority pages like CNN etc, then your authority and page rank improves by many times. This is exactly why you should consider guest blogging so that you could leave link to your page on others blog. You should focus on guest blogging on relative blogs so that the quality and quantity of the links to your web page is great and hence your page rank is high.

To get a high page rank, guest blogging is a good choice; apart from guest blogging the other best option is social media. When you share a link to your web page on social media, you actually create one vote supporting your web page. I know that there are 91 Social Media sites. By sharing your link on these 91 Social media sites, you create 91 votes. Getting 91 links to your webpage is a great boost to your page rank.

I have a community, and we share each others posts. My previous post about starting digital marketing got about 38 Shares from my community. Which means another 38 Links to my post. This way I am not getting social traffic and but also high page rank to my posts.

All entrepreneurs, and startups know how important is a directory. If its a google directory then its the most important thing. Google directory lists pages based on Page Rank. If your page rank is not as good as your competitors page rank, then you know what it means. So try and get a good page rank. There are easy ways to do it, and these easy ways can be found written in Books available on Amazon.

I need to bring your attention back to the fact that Page rank is important but is not the only metric used to get your pages to the first page of Google Search there are 200 Other metrics.

Lets assume you get a link to your page from a page whose page rank is 10. What does it mean, it means your page rank increases by many folds. This is fantastic. But what happens to the page rank of the page which is putting your link on their page? You may not know but their Page rank goes down. This is the reason why many people wouldn't let a link from your page, if your page rank is low.

Now I am sure you understand how significant it is to understand the entire dynamics of page rank. The quickest way to get the entire view of Page rank is to read a couple of books on page rank. I suggest you begin with the book " Googles page rank and beyond "