Digital marketing is gaining strong
foothold. Thanks to smartphones, mobile digital equipment, easy and fast
internet services. Every business and individual who want to outshine and leap
forward their competition is taking up the digital route. I am listing Five
Strong reasons for you to consider and bet big on digital marketing.
1.
Every bit of digital marketing is
measurable. If you can measure you will easily be able to eliminate the waste. You
will be able to reduce investment on less productive steps. Invest more on
highly productive steps. Since it is measurable, you could optimize your
marketing campaigns for every season and reason. There are two things that have
gained immense value in the recent past. One is automation and another is
measurement. Many companies and individuals do not want to do anything that
cannot be automated or measured. I personally feel that out of all types of
marketing, digital marketing is the only thing that is highly measurable.
2.
If your business is not focusing on
digital marketing, then chances are that your existing customers are being
attracted and educated online by your competitors, soon you might find your
customers shopping with your competitors. Attracting strangers and turning them
into visitors, leads and customers is mostly done via education. Web is the
most cost effective way of delivering the content/education to strangers.
3.
Digital Marketing is leveling the
play. Everyone has got equal access to the best quality tools to spread the
word, be it a individual, or a startup, SMB or a MNC. Digital Marketing and
Cloud Computing have democratized the technology. Everyone has got access to
same tools and technology at an affordable price. If you want to take on the
biggies in your industry, craft a digital marketing strategy. Sooner than
expected you will see the results. Notionally your peers in the industry,
suppliers, vendors, employees and customers will start seeing you as one of the
biggies in your industry. This acknowledgement is a big psychological boost.
This boost is big enough to keep you driving until you get there! Among the
ranks and files of industry leaders in your specific domain.
4.
Digital Marketing is interactive, where
as Traditional marketing is more of a one way system. In most cases you don’t
get feedback in traditional marketing, in case if you get the feedback it would
be too late, and you would have already spent a lot of money in the wrong
direction. Since digital Marketing is interactive, customers provide feedback
instantly. This frequent feedback will help you course correct and stay
relevant to your customer’s needs and preferences. Human beings learn from the
people they spend most of their time with. Sellers learn more from their
customers rather than their trainers. As a marketer you will also learn more
from your customers than anybody else. This is the reason you should give your
customers an opportunity to voice their feelings. There is nothing that matches
digital marketing in terms of acquiring customer feedback. If you are not doing
digital marketing you are actually missing out on a lot of learning. This
learning sometime is so useful that it can give you a pretty strong start in
your next phase of growth plan.
5.
Digital marketing brings you tons of
social proof. A specific education material or post is shared by several
people. This social share adds trust and authority to your Brand. Achieving a
similar SOCIAL PROOF in Traditional marketing is difficult, expensive and also
pretty slow and generally late. Imagine the respect you command when a thousand
people share your content or post. None in this world would dare to distrust
you or question your integrity or authority (expertise). Achieving this kind of
eminence via traditional marketing is going to cost you too much and in most
cases many businesses give up on this aspiration. They just get back to normal
drifting mode.
If you would
like to get started with digital marketing for your business please fill in
this Google form, we will connect with you soon, to see and understand how we
could help you. http://goo.gl/forms/Hz2GQ9cbnv
We want to
help everyone who wants to gain social/digital eminence for the skills and
capabilities they have. So please feel free to connect with us by filling up
the google form.
